High-Impact Leadership: Driving Success in a Transformational Era
19/11/2024Strategic Reputation Management for Sustainable Success
19/11/2024Certified Business Development Professional: Strategies for Modern Markets
£4,000.00
Overview:
This course equips professionals with the tools and techniques to achieve sustainable business growth in today's dynamic environment. Participants will explore strategies for redefining business processes, enhancing client relationships, and leveraging modern technologies to create long-term value. The program blends theoretical foundations with practical application, empowering attendees to excel in business development roles and prepare for certification.
Program Objectives:
By the end of this course, participants will be able to:
- Understand the evolving role of business development in organizational growth.
- Develop strategies for creating value-driven business propositions.
- Master tools like CRM and analytics for effective decision-making.
- Hone skills in negotiation, leadership, and team building.
- Prepare comprehensive business proposals and navigate competitive markets.
Target Audience:
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- Sales reps, account managers, and commercial professionals aspiring to grow in business development.
- Leaders aiming to foster high-performing teams and seize market opportunities.
- Anyone seeking to build a solid foundation in business development and prepare for certification.
Program Outline:
Day 1: The Foundations of Business Development
- Definition, scope, and best practices in business development.
- Modern account management and client classification techniques.
- Using the STAR business planning process to align goals with reality.
- Developing client chemistry and loyalty.
Day 2: Writing Proposals and Developing Value Propositions
- Essentials of winning business proposals: structure, formatting, and style.
- Differentiating with value-based propositions to stand out from competitors.
- Interactive workshop: Crafting your own project proposal.
Day 3: Negotiation Skills and Decision Influence
- Core negotiation philosophies and strategies.
- Five stages of negotiation and key decision-making frameworks.
- Managing differentiators and conducting vulnerability analysis.
- Workshop: Creating and executing a negotiation plan.
Day 4: Building and Leading High-Performance Teams
- Stages of team formation and defining roles.
- Balancing motivation, leadership, and management.
- Leadership practices and case studies from industry leaders.
- Techniques for aligning team efforts with business goals.
Day 5: Digital Tools, Future Trends, and Certification Prep
- Leveraging CRM and analytics for strategic decisions.
- Exploring emerging technologies in business development.
- Navigating challenges in a digital-first market.
- Preparing for certification: Exam tips and Q&A.