Digital Sales and Marketing Strategies: Mastering Data-Driven and Customer-Centric Approaches
09/11/2024Marketing Communications and Brand Management: Modern Strategies for the Digital Age
09/11/2024Certified Sales Manager: Mastering Leadership, Strategy, and Digital Sales
£4,000.00
Overview:
This program is designed to elevate expertise in sales management by combining advanced leadership techniques, strategic planning, and digital sales tools. It focuses on building high-performing teams, optimizing sales processes, and leveraging data-driven insights for decision-making. Participants will gain the knowledge and skills necessary to manage teams effectively and drive organizational sales growth in today’s competitive, digital-first landscape.
Program Objectives:
Upon completing this course, participants will be able to:
- Elevate expertise in sales management, with a focus on modern leadership and digital sales techniques.
- Hone advanced skills for leading sales teams in both traditional and digital environments.
- Develop strategic, data-driven sales plans aligned with organizational objectives.
- Lead high-performing teams, including remote and hybrid teams, to success.
- Leverage sales automation and analytics tools for process optimization and performance management.
- Continuously improve team dynamics, motivation, and sales performance using modern strategies.
Target Audience:
- Sales Managers
- Sales Professionals aiming for leadership roles
- Individuals advancing their careers in sales leadership
- Professionals committed to mastering sales management skills, including leading digital sales teams
Program Outline:
Day 1: Essential Sales Management Skills
- Understanding sales leadership in the digital era.
- Leading teams using digital tools and virtual communication.
- Setting and achieving sales targets with digital tools.
- Motivating and coaching remote and in-person teams.
- Providing performance feedback in a hybrid work environment.
Day 2: Strategic Sales Planning
- Analyzing market trends and customer behavior using data analytics.
- Developing data-driven sales strategies and forecasting.
- Identifying target markets and segments for digital growth.
- Pricing strategies and product positioning for digital channels.
- Aligning sales plans with organizational goals in a competitive market.
Day 3: Team Building and Development
- Building and managing high-performance teams in a remote or hybrid setting.
- Recruiting and onboarding top talent for digital sales roles.
- Fostering collaboration and synergy through digital tools.
- Managing team dynamics and resolving conflicts in remote teams.
- Developing leadership skills for agile and adaptive sales teams.
Day 4: Sales Process Optimization
- Streamlining the sales process with automation tools and CRM systems.
- Optimizing lead management and conversion through AI-driven insights.
- Implementing technology to enhance team productivity.
- Identifying bottlenecks and eliminating inefficiencies in the sales pipeline.
- Developing continuous improvement strategies in the sales process.
Day 5: Performance Management and Metrics
- Defining and tracking KPIs for modern sales teams.
- Implementing real-time performance dashboards for continuous feedback.
- Interpreting sales data to identify trends and opportunities.
- Recognizing and rewarding high performers through digital platforms.
- Addressing underperformance using data-driven insights.