Social Media Sales and Marketing Excellence: Leveraging Innovation and Analytics for Impact
21/11/2024Strategic Key Account Management in a Digital World
21/11/2024Marketing Essentials: Strategies for Success in a Dynamic World
£4,000.00
Overview:
This program provides an in-depth understanding of modern marketing principles and strategies, combining foundational knowledge with the latest industry trends. Participants will explore customer-centric approaches, innovative tools, and effective techniques for achieving measurable results. Emphasis is placed on actionable insights, practical applications, and building sustainable and ethical marketing strategies. Through hands-on learning and case studies, participants will develop the skills to navigate today’s competitive marketplace and create impactful campaigns.
Program Objectives:
By the end of this course, participants will be able to:
- Understand core marketing concepts and their application in today’s digital world.
- Apply the extended 7Ps marketing mix to create and manage successful campaigns.
- Leverage customer insights, data, and analytics for informed decision-making.
- Identify and implement sustainable and ethical marketing practices.
- Develop compelling communication strategies across traditional and digital channels.
Target Audience:
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- Marketing managers and team leaders aiming to refine their strategic approach.
- Entrepreneurs seeking to build effective marketing strategies for their ventures.
- Professionals transitioning into marketing roles or enhancing their marketing expertise.
- Sales professionals looking to complement their selling skills with marketing knowledge.
- Digital marketers and coordinators exploring broader marketing principles.
Program Outline:
Day 1: Principles of Marketing
- Exploring the function and evolution of marketing in today’s economy.
- Understanding the impact of macro and micro-environments on marketing strategies.
- Navigating the four phases of marketing strategies and their practical applications.
- Case studies: Success stories in adapting to market trends.
Day 2: Mastering the 7Ps of Marketing
- Expanding the 4Ps to the 7Ps for a service-dominated economy.
- Product lifecycle management and strategies for innovation.
- Pricing strategies and psychological pricing techniques.
- Distribution channels and omnichannel marketing integration.
- Designing impactful promotional campaigns across platforms.
Day 3: Customer-Centric Marketing
- Building detailed customer personas and segmentation strategies.
- Creating personalized marketing funnels for B2B and B2C audiences.
- Using customer journey mapping and touchpoints for relationship-building.
- Formulas for measuring satisfaction and retention metrics.
Day 4: Communication and Engagement Practices
- Developing powerful and persuasive communication strategies.
- Integrating digital tools: Social media, email marketing, and SEO.
- Balancing traditional and digital communication methods.
- Designing an optimized posting calendar and content strategy.
Day 5: Essential Marketing Skills for Professionals
- Mastering storytelling and brand messaging.
- Enhancing active listening and rapport-building techniques.
- Building confidence in public speaking and presentations.
- Managing time effectively in campaign planning and execution.
- Fostering sustainable supplier and customer relationships.