Sales and Negotiation Skills: Mastering Traditional and Digital Techniques
09/11/2024Digital Sales and Marketing Strategies: Mastering Data-Driven and Customer-Centric Approaches
09/11/2024Sales Leadership: Strategic and Digital-Driven Approaches
£4,000.00
Overview:
This course equips sales leaders with advanced strategies to drive team performance, foster customer loyalty, and achieve organizational sales goals in a hybrid sales landscape. By integrating traditional leadership skills with digital transformation, data analytics, and adaptive sales approaches, participants gain the competencies needed to lead high-performing sales teams in today’s evolving market.
Program Objectives:
Upon completing this course, participants will be able to:
- Lead and motivate hybrid and remote sales teams effectively.
- Develop and implement comprehensive, data-informed sales strategies to maximize revenue.
- Leverage sales analytics and AI tools to make data-driven decisions.
- Build a culture of performance and accountability in sales teams.
- Enhance communication and negotiation skills for high-value deal closures.
- Adapt leadership approaches to dynamic market conditions.
Target Audience:
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This course is ideal for sales directors, senior sales managers, business development leaders, digital sales leaders, and hybrid team managers aiming to advance their leadership skills in both traditional and digital sales environments.
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Program Outline:
Day 1: Strategic Sales Leadership
- Understanding leadership roles in modern sales contexts.
- Building and managing high-performance, hybrid sales teams.
- Aligning sales strategies with organizational objectives.
- Sales forecasting and target setting using digital tools.
Day 2: Developing Effective Sales Strategies
- Identifying sales opportunities and market gaps in a digital landscape.
- Creating digital go-to-market strategies.
- Competitive analysis and digital positioning.
- Strategic pricing and product value propositions for online and offline audiences.
Day 3: Advanced Negotiation and Communication
- Persuasive communication techniques for varied contexts.
- Advanced negotiation tactics for high-stakes, virtual, and in-person deals.
- Managing objections and effective closing techniques.
- Building and maintaining long-term customer relationships.
Day 4: Data-Driven Sales Management
- Using AI and CRM tools for predictive analytics in sales.
- Sales performance metrics and digital KPIs.
- Analyzing customer data for better targeting and personalization.
- Implementing digital solutions for efficient sales processes.
Day 5: Coaching and Mentoring Sales Teams
- Providing effective feedback and coaching in hybrid teams.
- Motivating and empowering team members in virtual and in-person settings.
- Managing team dynamics and conflict resolution in remote teams.
- Developing adaptive leadership plans for evolving sales markets.