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22/10/2024Project Management Professional (PMP) Certification Preparation
24/10/2024Strategic Marketing and Sales Leadership
£4,000.00
Overview:
This course focuses on empowering participants with the skills to lead and innovate in the marketing and sales arena. It covers strategic planning, customer engagement, digital transformation, and leadership techniques necessary for managing high-performing teams.
Program Objectives:
By the end of this course, participants will be able to:
- Formulate comprehensive marketing and sales strategies to drive growth.
- Utilize leadership techniques to motivate and manage sales and marketing teams.
- Implement digital marketing strategies for a competitive edge.
- Develop customer-centric approaches to increase loyalty and retention.
- Analyze market trends to make data-driven decisions.
Target Audience:
- Sales and Marketing Directors.
- Business Development Managers.
- Entrepreneurs.
- Marketing Strategists and Consultants.
- Senior-level sales professionals.
Program Outline:
Day 1: Strategic Marketing Leadership
- Developing and executing a marketing vision.
- Aligning marketing goals with business strategy.
- Leading innovation in marketing practices.
Day 2: Driving Sales Through Market Intelligence
- Conducting market analysis and competitor research.
- Identifying growth opportunities and target segments.
- Utilizing customer insights to inform sales strategy.
Day 3: Building High-Performing Teams
- Leadership styles and team management techniques.
- Motivating and retaining top talent.
- Empowering teams through goal setting and accountability.
Day 4: Digital Transformation in Sales and Marketing
- Incorporating digital tools and technologies in sales strategies.
- Leveraging social media, SEO, and analytics to enhance marketing efforts.
- Measuring ROI in digital marketing campaigns.
Day 5: Customer-Centric Sales and Marketing
- Developing a customer-first approach.
- Enhancing customer experience across multiple touchpoints.
- Building loyalty programs and feedback systems for continuous improvement.